eCommerce is a powerful means to connect the unconnected to global trade.- Arancha Gonzalez(Former Executive Director of the International Trade Centre (ITC))
eCommerce has become an imperative part of the global retail framework as well as our lives. From online shopping and booking tickets to buying services and e-banking, people do nearly all of their commercials tasks online. Owing to the advantages of eCommerce, like availability, ease of use, and time-saving, the number of digital buyers is climbing every year.
According to Statista, the number of digital buyers is expected to increase by 5.14% in 2021 reaching up to 2.14 Billion, as compared to 2020. In light of this fact, marketers are extending their business to the online medium and creating their eCommerce websites, giving rise to the demand for eCommerce development platforms.
When talking about creating an eCommerce website, the discussion will be incomplete if we don’t include Magento in it. Magento is one of the most popular eCommerce development platforms available in the market. Being an open-source eCommerce development platform, Magento provides complete security, agility as well as scope for innovation, and customization. In light of the fact, it has become the choice of many users, and hence the development companies. Magento is available in two variants- Magento Open source(Free) and Magento Commerce(Custom Charges).
Being so powerful, Magento can be extremely beneficial for your business, however, if you want an edge in the market, you should be aware of the ongoing trends in the market. To help you with the same, we have shortlisted the best eCommerce development trends in the market-
10 Most Popular Magento Ecommerce Development Trends in 2021
With the introduction of digital assistants like Alexa and Siri, voice-based searching has become the new normal of the user’s search behavior. Being a convenient way to raise queries just like having a conversation, voice search has been immensely embraced among the users.
It is expected that by 2022, 50% of shopping will be based on voice searches. Hence, if you’re not preparing your website for this significant trend that is voice commerce, you will be left-back. Magento empowers you to include this feature in your website, thereby enhancing your customer experience.
2. Visual Search
Not only the voice-based searches, but the visual search is also trending rapidly in the eCommerce industry. Visual searches make our shopping experience more realistic. Just like in the real world market, we shop by observing the images as well as the objects, in the eCommerce sites, we can do the same by using visual search techniques.
Visual search works on the Digital Image Processing(DIP) technology, allowing you to search by the images. With the visual search, the customers can not only save their search time but also need not take the hassle of remembering the search term and names. Considering the fact, the market leaders like Pinterest, Google, and Amazon are already using this feature in their search engines.
3. Create Omnichannel Experience with Social Commerce
Social media does not need an introduction. Almost everyone who owns a smartphone or any computing device uses social media- saying a lot about its popularity, which is increasing with each passing day. However, social media is no more restricted to communication and chatting, the marketers are using it as a powerful tool for doing commerce.
Expected to reach up to a 3.1 billion user base in 2021, social media can be the best platform to do business, providing better exposure to your products and services. Not only this, you integrate your social media business account with your eCommerce website, creating an omnichannel experience for your customers. Magento 2 offers various extensions for the same. For example, you can use the Facebook Shop Integration offered by Magento 2 for the same.
4. AI and Chatbots
Personalization plays an important role in the eCommerce business, having a great impact on the shopping behavior of the customer. According to Epsilon, 80% of customers prefer to buy from a brand that offers a personalized experience. Personalization not only helps the customer through their buying decision but also boosts the sales of the businesses.
The only technology that can help you with the same is Artificial Intelligence. AI helps you create a personalized experience for your customer, analyzing their activities on the website and giving insight into their behavior. Based on this, you can serve your customers accordingly. Along with personalized recommendations, you can also assist your customers throughout their shopping journey, making them feel more confident and attended, by using AI-based Chatbots.
5. AR/VR- enabled Shopping
Technology is meant for making our lives easier and so our shopping experience. AR/VR is one such contribution for the same. Allowing you to visualize your products from multiple dimensions and trying them virtually before making a purchase, AR/VR helps your customers to make a more informed decision.
Augmented and Virtual Reality features not only increase customer engagement but also retain them for a longer time. Also, including this feature on your website can give you an edge over your competitors. For example, customers never prefer to buy specs without trying them once. Hence, when purchasing online, they will always prefer a website having AR/VR features. Lenskart facilitates them with the same.
6. Live Streaming
Live streaming is not a new concept, however, it wasn’t so popular before the outbreak of COVID-19. Allowing you to connect and interact with your customer right from your place, the live streaming feature has expanded the boundaries of the businesses, making the purchasing process more informed and simpler.
With Magento, you can include the live streaming feature in your website, through which you can give a demo of your product and service to your customers. The live streaming feature is not only beneficial for the company but also for the customers, facilitating them to get their queries instantly solved by the companies, hence make a faster decision.
7. Push Notifications
Push notifications are short messages that help you to keep your customers informed and attract them to your website through lucrative offers. Considering its advantages, 91% of Android users and 44% of iOS users prefer to receive push notifications.
Push notification works great to decrease abandonment, increase traffic, customer retention as well enhance the buying experience of the customer. Once the customer opts for your push notification service, he starts receiving the notifications whenever he opens his web browser. With Magento 2, you can effortlessly push real-time notifications to your customers on both mobile and desktop, using PushAlert.
8. Abide by the Latest Material Design
Material Design is the design vocabulary introduced by Google, referring to the look and feel of the mobile and web apps. Website design is the foremost thing that is noticed by the users, based on which they decide their further interaction. According to Adobe, 38% of visitors stop engaging with a website with an unattractive layout. Hence, do not forget about your website design, if you want to stand out in the market and create a great user experience.
Magento, by offering numerous options for the material design, can help you with this. You can select the most attractive website layout theme and use it on your website. However, while selecting the theme/design, make sure it complements your business idea as well as results in a better customer experience.
9. Boost Organic Searches through SEO
No matter how creatively you design your website, it is useless if not visited by your customers. The core idea of building a website is to attract prospects and convert them into leads. According to BrightEdge, organic search accounts for more than half of the overall website traffic.
The probability of conversion of the organic searchers is higher than the visitors coming through other sources like ads because if they are searching for something organically, they actually need it. This can turn out to be a great opportunity to boost sales.
Hence, make sure your website performs well in the organic search, by ranking higher on the search engines, so that when the user searches about any product related to your business, your page appears on the top. Magento provides an advanced search feature called Searchanise for the same, which you can use to boost your organic searches.
10. Progressive web app
A progressive web app refers to an application that can be accessed through browsers. Relieving the users from the hassle of downloading the application, however offering the complete app features in the face of a website, PWA offers best of the both worlds.
With Magento PWA Studio, you can create your PWA along with Magento commerce, in no time. Create an app-like shopping experience through mobile and desktop devices and increase your user engagement, boost conversion rates, and diversify revenue streams.
Ready to Develop Your Magento eCommerce Website?
The Magento eCommerce platform is constantly evolving to meet the growing customer’s expectations. People already using it, are aware of its potential. However, if you are new to Magento, several questions might have been making rounds in your mind, for instance-
- What is Magento eCommerce Platform?
- Is Magento for free?
- Is Magento open source?
- How much does Magento cost?
- What are the latest eCommerce development trends in 2021?
By now you might have got the answers to all of your questions and made up your mind. So, wait no more, Hire a Magento developer and create a remarkable Magento eCommerce site now.
However, if you are an existing user and want to use the advanced features of Magento, upgrade to the latest version of Magento. Being a full-service Magento2 development company, we offer end-to-end Magento upgrade and development services to help you meet your business needs and make the most out of the platform.