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Struggling for an Online Presence? Try Google Free Product Listing
Your life was going smooth until 4 months back and suddenly, everything comes to a standstill; you are left shaken and unsure of the future ahead. Staying home is going to keep you and your family safe, but what about your traditional retail shop? Your business is going to be shut and there is no way you or your customers can reach out to each other. Before you even think of shutting things down for good and forever, there is some hope for you ahead.
While the coronavirus pandemic has businesses closing their doors and shoppers forced to turn online, many brick-and-mortars are trying to adapt quickly to get their business online. While some industries are seeing increased volume during COVID19, many aren’t and many more businesses may not have the budget to increase their marketing during this crisis— even if they desperately need new customers.
As consumers increasingly turn to eCommerce to meet their needs, it’s more important than ever for retailers and interested shoppers to easily find each other where so many searches begin: Google.
“It’s now free to sell on Google,”
On 21 April 2020, the Google company blog by Bill Ready announced the change to Google’s shopping platform about free Google Shopping listings. The president of commerce suggested that by making Shopping listings free for merchants, it could be one way Google is looking to support struggling retailers through the COVID-19 crisis.
What is Google Shopping?
To talk about the basics, Google Shopping is a vertical search engine that surfaces product ads and, now, organic product listings deemed relevant to the user’s search query. Ads tend to influence the shopping behavior of the customers emphatically, whether it’s a digital ad or print ads on the hoarding, banners, or magazines. In fact, Google also leverages it in Google Shopping to make the products discoverable to the customers.
This means when someone is to search for a product, similar to what you sell, Google will show relevant Shopping ads for your products, along with those of your competitors. With 35% of Google product searches turning into transactions within 5 days, Google Shopping Actions was to become one of the most sought after eCommerce mediums to reach out to the right audience.
How does Google Shopping work?
If the user clicks on your ad, Google will take her right to the product page. Each Google Shopping ad includes the product image, the product name, its price, and retailer-specific details like shipping costs or reviews. Advertising on Google allows you to be right there where your potential customers are. Google Shopping is currently supported in over 40 countries, it is largely popular.
Why Is Google Shopping Important?
Visitors who search for a product on google, get to view Shopping Ads. the visitors, who click on these ads, have a stronger intent to purchase than a basic text-based ad. This makes complete sense as these searchers allow the visitor to have a quick glance about what your product looks like and how much it costs and still clicks are much more likely to convert.
The Google Free Listing aka Froogle – explained
It would not be wrong to say that Froogle is Back. In mid-April, after a 12-year break, Google reintroduced free listings to the shopping tab of search result pages. These free listings potentially enable more eCommerce sites to compete in shopping searches. Beginning later this month, Google will allow merchants to show their products across Google Shopping, which reaches hundreds of millions of shoppers a day. This is a major decision taken by Google to open up its shopping search results for free in unpaid, organic listings.
For searches on the Google Shopping tab, results will be primarily free listings, much like on the Google search results page. Google Shopping ads will also still appear in these search results like they do today. Instead of just displaying paid products listing in the Google Shopping tab, the algorithm will also pick unpaid listings to be displayed along with the paid ones and dominate the results. Initially, it will only take place in the U.S. — but Google says it intends to roll out the change globally before the end of the year.
Who benefits from Free Google Listings?
- Brick and mortar retailers will get a chance to go digital, get free exposure to the millions of users who search for products every day on Google, and help stem losses to keep their businesses afloat.
- Shoppers will be able to discover more products from more retailers, including smaller businesses that they wouldn’t have otherwise seen
- Advertisers will benefit from paid campaigns being augmented with free listings.
Now that things are in your favor, it is surely a great opportunity to bank upon at the earliest without second thoughts. As technical it sounds, the idea is to go about this stepwise, follow the guidelines, and trust the process.
This is just part one of our special blog series about how you can leverage the benefits of Google Free Listing and your eCommerce store. The next in line for you to understand is about product optimization in Google Shopping.
To learn more about how to you can leverage your Google Free Listing and eCommerce store, do read our detailed article.