Leverage your eCommerce platform to bank upon the Google Shopping benefits

Its pretty simple to understand by now – having an online presence is as important as sanitizing your hands every now and then, keeping you safe. But what if you already have an online presence, having operated through an eCommerce Platform?

In our 6 article series about Google Shopping, we have already spoken about Google Free Listing, how you can set up a Google Merchant account to leverage product listing optimization, and take benefits of Free Google Ad Credits. Here, we shall be talking about Google’s partnership with eCommerce platforms.

Google Shopping with Froogle has come out to be a lifeline for small businesses suffering to stay afloat while shelter-in-place orders remain in effect. To the retailer’s luck and taking a major step to push e-commerce, Google has partnered with various eCommerce platforms and this will allow any business owner that sells products online list their inventory for free.

Google’s partnership with eCommerce Platforms

With a lot of retailers using eCommerce platforms, Google is trying to make it easy for these merchants to sync, submit, and optimize their products for these free listings through these eCommerce Google Shopping app extensions. If you already have approved products in the app, then they can start showing up in relevant tab search results – you have to do nothing else.

For popular eCommerce platforms like Shopify, WooCommerce, BigCommerce, Google has tied up with these big players to promote this free listing feature, reaching out to all the retailers using these platforms irrespective of their size. This is a big move by Google and is making sure that all the sellers can take advantage of this free listing update by making its Google Shopping product feed integration for eCommerce store owners absolutely free.

Usually, an e-commerce operation would wish to buy ad placement on Google Shopping. But Google says it will now let anyone who operates a website or manages a store on a marketplace platform list without paying. This will simplify the process of getting your product onto the shopping platform.

Integration with PayPal

Google also launched an integration with PayPal in May. Retailers can connect their PayPal accounts to Merchant Center to speed up the account verification process and help keep product data updated. Google says it will be adding more platform integrations soon.

What does this integration mean for retailers?

Now you can get your products on Google Shopping straight from your eCommerce store for free without worrying about creating a quality product feed that complies with all of Google’s guidelines.

This free Google Shopping product feed integration with eCommerce stores is loaded with amazing features to help automate product data and inventory updates in Google Merchant Center, helping you with every step makes the Free Google Shopping product feed for your eCommerce store plugin, which is the ultimate solution for you with 24*7 customer care support.

You can also post your feed in Google Sheets, host a file on your site and schedule Google to fetch updates or, for larger, more complex accounts use Google’s Content API.

How will it work for eCommerce Platforms?


WooCommerce is extending its support to its client base and helping them tackle various issues like strained logistics, order fulfillment, and more. They have even partnered with GoDaddy’s Ecommerce Hosting for just $1. They have a varied range of plugins that can benefit the retailer with easy usage of google shopping ads.

Google has also extended a special offer to Wooommerce customers, making it capable of offering its customers’ credit for advertising on Google. If the customer spends $150 in advertising within 31 days, WooCommerce automatically will top-up customer account with an additional $150 worth of advertising credit.

If you are looking to take advantage of Google ad campaigns, WooCommerce’s Google Ad extension syncs your marketing with your inventory and automatically updates your ads as you make changes.


Shopify is partnering with Google to make it easy for merchants to sync, submit, and optimize their products for these free listings through Shopify’s Google Shopping app. If you have already got products synced through the app, your approved products can start exposure in relevant Google Shopping tab search results

For more information on setting up the Google Shopping integration for your Shopify store, check out Shopify’s help documents.


With their aim to create an unfair advantage for retailers without cost or complexity, BigCommerce is ready to help to rebuild, grow, and explore limitless possibilities. This integration is surely going to help to improve your product visibility, save your time and efforts, and drive more sales. BigCommerce Google Shopping app covers everything from selling, free shopping listings, google ads, data syncing, and more.

What’s next?

With eCommerce platforms also making sure the retailers are taking the right path on the road to revive their business, Google is acting as the catalyst to speed up their economy. The motivation here isn’t just to stay in business — though that’s certainly a priority — but to show people that you’re with them. That is exactly what Google and these eCommerce platforms are doing a bit towards the society.

Stay tuned for our next write up in this 6 part eCommerce and Google Shopping series is going to be an in-depth detailed discussion about How Shopify is going to help SMEs get back to business post-pandemic.

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