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“If you have more cash than minds, you should concentrate on Outbound Marketing and if you have more minds than cash, you should concentrate on Inbound Marketing.” – Guy Kawasaki, An Author, and Silicon Valley venture capitalist.
What is Inbound Marketing?
Inbound Marketing is a new tool for the S.M.A.R.T. business, that is a business that aims at achieving their Specific, Measurable, Attainable as well as Relevant goal within a specific Time frame. In fact, since Inbound Marketing comparatively generates 54% more leads with 61% less cost than Outbound Marketing, it has overshadowed the Outbound Marketing Strategy.
Inbound Marketing is based on the idea that- it isn’t sufficient to simply draw in individuals to your site; you need to keep on helping, support, and engage them well after they become your client.
How to prepare Inbound Marketing Plan?
Inbound Marketing may be a single term however comes with a bundle of tasks associated with it such as SEO, Social Media Marketing, Promotional emails, Content Strategy, PPC and much more. So, regardless of whether you’re propelling a new business or searching for speedy approaches to give your business a new height, you can opt for the one-spot solution that is Hubspot, instead of hopping immediately into mastering the above skills. Hubspot is a software that automates the inbound marketing process and caters to various services to the company as well as to the customers. To understand the Hubspot Inbound Marketing Methodology provided by the software, let’s dive in!
The five fundamentals of Inbound Marketing Strategy that can be adopted are:
- Integrated Promotions and Marketing
- Social Media Monitoring
- Customized Roadmap
- Customer Relationship Management (CRM)
- Search Engine Optimization (SEO)
Integrated Promotions and Marketing
Promotions and marketing play a major role in higher customer retention and Hubspot proves to be a great solution for this as it takes care of the Flywheel of Inbound Marketing that is Attract, Engage and Delight. Hubspot integrates various services to attract and engage the customers, such as CTA, automated promotional emails, content management, etc. These services help the company to keep the customers apprised with the new updates regarding the product and services, as well as support and assist them in their business-related queries on time. It also keeps the customers intact by the delightful offers and services, which they cannot deny.
Social Media Monitoring
The best way to identify customer needs without direct interaction with them is their behavioral analysis, which can answer various questions related to the customers’ likes and dislikes such as-
- What interests the customer?
- What topics excite them?
- Are they interested in your product?
- What keywords are they using?
- Are they happy with your services or do they need any assistance from you?
Social Media Monitoring is a flabbergasting feature of Hubspot which not only helps the company to understand the current needs of the customers but also build a good relationship with them through social media interaction. All you need to do is, connect your social media website accounts with the Hubspot account, mention your target area as well as the keywords associated with your field and design the automated responses. That’s it, after this, the Hubspot takes the charge and does the monitoring, responds to the customer, and generates the report.
What would be better than this, if you can customize your roadmap and workflow yourself! Hubspot makes this possible for you. It allows you to track the journey of the customer with your company and also customize the services according to the requirement. To create your workflow with Hubspot, the first step is that either you select a workflow from the predefined templates or design it yourself. And then you can mention the trigger condition, according to which the workflow will be executed. Hubspot also allows you to schedule your workflow execution for a specific time. Being such a flexible Inbound Marketing solution, Hubspot has become the choice of more than 12K companies, which is definitely a huge number.
Customer Relationship Management
Hubspot works wonder in Customer Relationship Management and Lead Generation. It not only attracts the customer to the website but also nurtures them so well that they turn out to be a loyal customer/leads for the company. HubSpot CRM is the heart and soul of your HubSpot software. CRM module of Hubspot manages various things such as the contacts of the customer, their activity on the company website, company dealings, offers for the customers, bots for customer interaction and a lot more. The best part of Hubspot is that it does not count every customer in the same predicament rather offers personalized customer service as per the requirement. This builds up confidence and trust within the customers for the company and hence results in better Customer Relationship.
Search Engine Optimization
Content on your website plays a very important role throughout the inbound marketing cycle, starting from the customer landing to engaging to delighting. By content we mean, the blogs on your website and the matter on the landing page as well as other pages of your website. Hubspot helps in implementing SEO strategy into your content that makes the entire content management process even more effective. This tool helps you to identify and rank the subject that interests your company as well as your customers. Hubspot Content Management tool gives you an idea of the most trending topic related to your subject and the rank of the keywords associated with it. Hence, you can create your content accordingly and trace the increase in traffic as well as the lead generation over time.
With the “Gartner Peer Insights Customers’ Choice” title award for the continuous second time, Hubspot proves its popularity in the market. If you are a marketing-driven company and planning to switch from outbound marketing to inbound marketing or do both, you can start your inbound marketing with the help of Hubspot enabled website. Our Hubspot developers are there to help you with this and build your Hubspot-enabled website or update your existing website with the help of Hubspot tools so that you can reap the benefits and increase the ROI of your company.
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