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The early days of Customer Personalization meant a website which could localize its language preferences Well, the world has changed drastically since these old days This article discusses the customer personalization aspects of two widely known CMS platforms, Drupal (open source) and Sitecore (proprietary). You may want to read this article which will help you [...]
When it comes to audience engagement and brand entity visibility, organizations strive hard to set up a well planned and highly focused marketing communication strategy that aims to deliver the best customer experience. To achieve these marketing goals- a robust, 360-degree, feature-rich technology is required. This is where Sitecore has developed into a [...]
