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Salesforce Integration & Management

Integrate Data & Merge the Platform with CRM

Problem statement:


A digital publishing company with 6 different business lines under its umbrella, looking to integrate the different website data and merge the platform with Salesforce CRM, manage collective data from a single account.

The Solution:

Migration and data integration:

  • Data integration (accounts, company information, contacts, orders, etc) between Websites & Salesforce was done on a daily basis.
  • 6 different business customer & order data was migrated to a single CRM platform
  • All the Custom forms on the website’s data directly fed as lead or opportunity to salesforce

Salesforce management:

  • Configuring complex reports within Salesforce
  • Custom ‘Create Trial Order’ function created in salesforce is used to place an order directly in Multipub
  • Create data validation rules with salesforce to avoid data duplication
  • Configuring lead assignment rules in Salesforce

Tech Stack

Android Studio


  • Automated and hassle-free data management
  • Collective lead pool for the sales and marketing team for all the history and new data, allows the sales team to acquire new customers and renew/service existing customers.
  • Two-way integration of website database with Salesforce - when the sales team places new orders in Salesforce, it automatically feeds in the website backend for further processes.
  • Detailed reporting in Salesforce as per requirement of management team

Timeline for this Project

2 Months

Team allocation for this Project

  • 1 resource
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