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Migration of Marketing Automation System from Eloqua to Informz

Informz Migration of Marketing Automation System

About the Project


A Digital Publishing company, looking to Migrate process, assets, and workflow from Oracle Eloqua to Informz for 250k subscriber mailing list. Earlier, Eloqua was used as the email marketing system.

The system was changed to Informz, a plug and play integration with Salesforce, with the data migrated from Eloqua to Informz seamlessly.

Tech Stack


Our Contribution:

  • Analyze existing data & assets in the current system.
  • Design email templates and setup in Informz based on existing Eloqua templates.
  • Design landing pages based on existing Eloqua pages and integrate them into salesforce.
  • Import mailing lists for 250k subscribers from Eloqua to Informz
  • Transfer all assets like files, images from Eloqua to Informz
  • Setup campaigns, target groups in Informz
  • Configured marketing automation workflows, triggers, rules in Informz
  • Change all existing backend integration & API connections
Informz Migration from Eloqua


  • Considerable cost saving per year
  • Centralized marketing automation processes to a single platform
  • Benefits the sales and marketing team to cross-sell/upsell.
  • Product fulfillment emails can be sent with ease

Timeline for this Project

1 Months

Team allocation for this Project

  • 1 resource
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