Social Media Marketeer

JOB DESCRIPTION

  • Design and implement social media strategy to align with business goals

  • Monitor SEO and web traffic metrics

  • Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency

  • Stay up-to-date with current technologies and trends in social media, design tools and applications

  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action

  • Set up and optimize company pages within each platform to increase the visibility of company’s social content

  • Moderate all user-generated content in line with the moderation policy for each community

  • Create editorial calendars and syndication schedules.

  • Spending hours on LinkedIn every day engaging with our clients’ target audiences by sharing content, finding ways to grow LinkedIn company followership, and improve overall engagement with our clients’ LinkedIn Company Pages.

  • Staying ahead of the curve in leveraging LinkedIn as a professional social media network and as a content hub, such as leveraging LinkedIn Publishing Platform to understand influential content that is shared and the people who are sharing them.

  • Tweeting at least 30 – 50 times a day while engaging influencers to increase the followership of our clients’ social media profiles; receiving multiple mentions and retweets in the process.

  • Posting several Facebook posts each day and finding new ways to leverage Facebook for professional and business purposes.

  • Implementing Social Media SEO tactics aligned with our clients’ keyword and SEO strategies.

  • Working within Hootsuite, Moz, FollowerWonk, dlvr.it and other social media tools.

  • Writing articles about B2B Social Media Marketing for echogravity’s inbound marketing blog.

  • Conduct competitive analysis studies on client competitors, including digital footprint analysis.

Desired Candidate Profile:

  • Social Media Marketing experience on all major social media platforms – LinkedIn, Twitter, Facebook, Google+, YouTube, and SlideShare.
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