Email Marketeer

JOB DESCRIPTION :

  • Plan various marketing campaigns to grow opt-in and double opt-in email lists
  • Manage various marketing email campaigns including email design, content, and testing
  • Regular segmentation of lists based on email engagement and website interactions (downloads, page visits, form submissions etc)
  • Measure results and optimizes campaigns
  • Maintain the list by keeping a check on unsubscribe and decays to increase

Key Skills :

  • Good Writing skills, good communication skills, should be comfortable with E-mail Marketing Tools, knowledge of email marketing concepts.

Essential Criteria :

  • E-mail Marketing, Content writing, Past campaign experience

Specific Need( Customer/Internal) :

  • Good sense of email designs and blast effectiveness clarity along with past relevant exposure
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