Digital Marketing Manager

JOB DESCRIPTION:

  • Social Media Marketing Strategy & Execution

  • Develops and implements social media strategy and best practices across various platforms and social communities (e.g. Facebook, Twitter, Pinterest, Instagram, YouTube, Tumblr, Google+, etc.) 

  • Develops brand social media playbook(s) clearly articulating brand style, tone and voice

  • Ensures all posts successfully resonate with target audience(s)

  • Creates content and special campaigns such as contests and online events for the community in order to generate reach and engagement in marketing initiatives.

  • Listens, participates and reports on online conversations. Facilitates consumer relationships in social media ensuring timely responses to consumer posts and questions

  • Escalates issues and flags potential concerns to appropriate personnel based on established crisis management plan.

  • Identifies and nurtures key online influencers and creates programs to turn them into ambassadors.

  • Collaborates with the digital marketing team in order to optimize social media for search marketing(SEO) to leverage organic/paid promotional activities where appropriate.

  • Develops & executes social media advertising campaigns including targeting methodology and ad format guidance.

  • Responsible for ongoing performance analysis and optimization of paid media efforts to meet or exceed business objectives.

  • As appropriate, attends brand events for social media event activation.

  • Represents the company/brands during trade shows, cultural events, exhibitions, and other organized key initiatives where relevant to develop and curate social media content.

  • Take required initiatives to drive expected business inquires and growth through social media channel