{"id":20099,"date":"2020-06-22T12:52:21","date_gmt":"2020-06-22T12:52:21","guid":{"rendered":"https:\/\/www.aceinfoway.com\/blog\/?p=20099"},"modified":"2022-04-04T12:52:51","modified_gmt":"2022-04-04T12:52:51","slug":"google-partnerships-with-ecommerce-platforms","status":"publish","type":"post","link":"https:\/\/www.aceinfoway.com\/blog\/google-partnerships-with-ecommerce-platforms","title":{"rendered":"Part 4: Froogle joins forces with eCommerce Platforms &#8211; Ready for some Action?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_37 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\r\n<div class=\"ez-toc-title-container\">\r\n<p class=\"ez-toc-title\">Table of Contents<\/p>\r\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\r\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.aceinfoway.com\/blog\/google-partnerships-with-ecommerce-platforms\/#Leverage_your_eCommerce_platform_to_bank_upon_the_Google_Shopping_benefits\" title=\"Leverage your eCommerce platform to bank upon the Google Shopping benefits\">Leverage your eCommerce platform to bank upon the Google Shopping benefits<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.aceinfoway.com\/blog\/google-partnerships-with-ecommerce-platforms\/#Googles_partnership_with_eCommerce_Platforms\" title=\"Google\u2019s partnership with eCommerce Platforms\">Google\u2019s partnership with eCommerce Platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.aceinfoway.com\/blog\/google-partnerships-with-ecommerce-platforms\/#Integration_with_PayPal\" title=\"Integration with PayPal\">Integration with PayPal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.aceinfoway.com\/blog\/google-partnerships-with-ecommerce-platforms\/#What_does_this_integration_mean_for_retailers\" title=\"What does this integration mean for retailers?\">What does this integration mean for retailers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.aceinfoway.com\/blog\/google-partnerships-with-ecommerce-platforms\/#How_will_it_work_for_eCommerce_Platforms\" title=\"How will it work for eCommerce Platforms?\">How will it work for eCommerce Platforms?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.aceinfoway.com\/blog\/google-partnerships-with-ecommerce-platforms\/#Whats_next\" title=\"What\u2019s next?\">What\u2019s next?<\/a><\/li><\/ul><\/nav><\/div>\r\n<div  class=\"fusion-fullwidth fullwidth-box nonhundred-percent-fullwidth\"  style='background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:20px;padding-right:30px;padding-bottom:20px;padding-left:30px;'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1  fusion-one-full fusion-column-first fusion-column-last 1_1\"  style='margin-top:0px;margin-bottom:20px;'>\n\t\t\t<div class=\"fusion-column-wrapper\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"  data-bg-url=\"\">\n\t\t\t\t<h2><span class=\"ez-toc-section\" id=\"Leverage_your_eCommerce_platform_to_bank_upon_the_Google_Shopping_benefits\"><\/span>Leverage your eCommerce platform to bank upon the Google Shopping benefits<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Its pretty simple to understand by now &#8211; having an online presence is as important as sanitizing your hands every now and then, keeping you safe. But what if you already have an online presence, having operated through an eCommerce Platform?<\/p>\n<div class=\"cus_blockcontain\">In our 6 article series about Google Shopping, we have already spoken about <a style=\"color: #0051ae; text-decoration: underline;\" href=\"https:\/\/www.aceinfoway.com\/blog\/google-shopping-updates\" target=\"_blank\" rel=\"noopener\"><strong>Google Free Listing<\/strong><\/a>, how you can <a style=\"color: #0051ae; text-decoration: underline;\" href=\"https:\/\/www.aceinfoway.com\/blog\/optimize-products-google-shopping\" target=\"_blank\" rel=\"noopener\"><strong>set up a Google Merchant account to leverage product listing optimization<\/strong><\/a>, and take benefits of <a style=\"color: #0051ae; text-decoration: underline;\" href=\"https:\/\/www.aceinfoway.com\/blog\/google-shopping-campaign-free-ad-credits\" target=\"_blank\" rel=\"noopener\"><strong>Free Google Ad Credits<\/strong><\/a>. Here, we shall be talking about Google\u2019s partnership with eCommerce platforms.<\/div>\n<p>Google Shopping with Froogle has come out to be a lifeline for small businesses suffering to stay afloat while shelter-in-place orders remain in effect. To the retailer\u2019s luck and taking a major step to push e-commerce, Google has partnered with various eCommerce platforms and this will allow any business owner that sells products online list their inventory for free.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Googles_partnership_with_eCommerce_Platforms\"><\/span>Google\u2019s partnership with eCommerce Platforms<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With a lot of retailers using eCommerce platforms, Google is trying to make it easy for these merchants to sync, submit, and optimize their products for these free listings through these eCommerce Google Shopping app extensions. If you already have approved products in the app, then they can start showing up in relevant tab search results &#8211; you have to do nothing else.<\/p>\n<p>For popular eCommerce platforms like Shopify, WooCommerce, BigCommerce, Google has tied up with these big players to promote this free listing feature, reaching out to all the retailers using these platforms irrespective of their size. This is a big move by Google and is making sure that all the sellers can take advantage of this free listing update by making its Google Shopping product feed integration for eCommerce store owners absolutely free.<\/p>\n<p>Usually, an e-commerce operation would wish to buy ad placement on Google Shopping. But Google says it will now let anyone who operates a website or manages a store on a marketplace platform list without paying. This will simplify the process of getting your product onto the shopping platform.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Integration_with_PayPal\"><\/span>Integration with PayPal<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google also launched an <a href=\"https:\/\/searchengineland.com\/retailers-can-now-link-their-paypal-and-google-merchant-center-accounts-334634\" target=\"_blank\" rel=\"noopener\">integration with PayPal<\/a> in May. Retailers can connect their PayPal accounts to Merchant Center to speed up the account verification process and help keep product data updated. Google says it will be adding more platform integrations soon.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_does_this_integration_mean_for_retailers\"><\/span>What does this integration mean for retailers?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now you can get your products on Google Shopping straight from your eCommerce store for free without worrying about creating a quality product feed that complies with all of Google\u2019s guidelines.<\/p>\n<p>This free Google Shopping product feed integration with eCommerce stores is loaded with amazing features to help automate product data and inventory updates in Google Merchant Center, helping you with every step makes the Free Google Shopping product feed for your eCommerce store plugin, which is the ultimate solution for you with 24*7 customer care support.<\/p>\n<p>You can also post your feed in Google Sheets, host a file on your site and schedule Google to fetch updates or, for larger, more complex accounts use Google\u2019s <a href=\"https:\/\/developers.google.com\/shopping-content\/guides\/quickstart#retrieve-a-service-account-key-for-authentication\" target=\"_blank\" rel=\"noopener\">Content API<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_will_it_work_for_eCommerce_Platforms\"><\/span>How will it work for eCommerce Platforms?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h4>Woocommerce<\/h4>\n<p><a href=\"https:\/\/woocommerce.com\/covid-19\/\" target=\"_blank\" rel=\"noopener\">WooCommerce<\/a> is extending its support to its client base and helping them tackle various issues like strained logistics, order fulfillment, and more. They have even <a href=\"https:\/\/in.godaddy.com\/offers\/hosting\/managed-wordpress-ecommerce-hosting?isc=WHECOMM1A&amp;utm_source=woocommerce.com&amp;utm_medium=referral&amp;utm_campaign=en-us_host_partnerships_prd_pros_part_x_001\" target=\"_blank\" rel=\"noopener\">partnered with GoDaddy\u2019s Ecommerce Hosting for just <strong>$1<\/strong><\/a>. They have a varied range of plugins that can benefit the retailer with easy usage of google shopping ads.<\/p>\n<p>Google has also extended a special offer to Wooommerce customers, making it capable of offering its customers\u2019 credit for advertising on Google. If the customer spends $150 in advertising within 31 days, WooCommerce automatically will top-up customer account with an <a href=\"https:\/\/woocommerce.com\/products\/google-ads\/#:~:text=As%20a%20Google%20Partner%2C%20WooCommerce,%24150%20worth%20of%20advertising%20credit*.\" target=\"_blank\" rel=\"noopener\">additional $150 worth of advertising credit<\/a>.<\/p>\n<p>If you are looking to take advantage of Google ad campaigns, <a href=\"https:\/\/woocommerce.com\/products\/google-ads\/\" target=\"_blank\" rel=\"noopener\">WooCommerce\u2019s Google Ad extension<\/a> syncs your marketing with your inventory and automatically updates your ads as you make changes.<\/p>\n<h4>Shopify<\/h4>\n<p><a href=\"https:\/\/www.shopify.com\/blog\/google-shopping-listings\" target=\"_blank\" rel=\"noopener\">Shopify<\/a> is partnering with Google to make it easy for merchants to sync, submit, and optimize their products for these free listings through <a href=\"https:\/\/apps.shopify.com\/google\" target=\"_blank\" rel=\"noopener\">Shopify\u2019s Google Shopping app<\/a>. If you have already got products synced through the app, your approved products can start exposure in relevant Google Shopping tab search results<\/p>\n<p>For more information on setting up the Google Shopping integration for your Shopify store, <a href=\"https:\/\/help.shopify.com\/en\/manual\/promoting-marketing\/create-marketing\/google\/shopping-listings\" target=\"_blank\" rel=\"noopener\">check out Shopify\u2019s help documents<\/a>.<\/p>\n<h4>BigCommerce<\/h4>\n<p>With their aim to create an unfair advantage for retailers without cost or complexity, <a href=\"https:\/\/bigcommerce.cedcommerce.com\/google-express-integration\/\" target=\"_blank\" rel=\"noopener\">BigCommerce<\/a> is ready to help to rebuild, grow, and explore limitless possibilities. This integration is surely going to help to improve your product visibility, save your time and efforts, and drive more sales. <a href=\"https:\/\/www.bigcommerce.com\/apps\/google-shopping-by-cedcommerce\/\" target=\"_blank\" rel=\"noopener\">BigCommerce Google Shopping app<\/a> covers everything from selling, free shopping listings, google ads, data syncing, and more.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Whats_next\"><\/span>What\u2019s next?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With eCommerce platforms also making sure the retailers are taking the right path on the road to revive their business, Google is acting as the catalyst to speed up their economy. The motivation here isn\u2019t just to stay in business \u2014 though that\u2019s certainly a priority \u2014 but to show people that you\u2019re with them. That is exactly what Google and these eCommerce platforms are doing a bit towards the society.<\/p>\n<p>Stay tuned for our next write up in this 6 part eCommerce and Google Shopping series is going to be an in-depth detailed discussion about <strong><a href=\"https:\/\/www.aceinfoway.com\/blog\/shopify-for-business\" target=\"_blank\" rel=\"noopener\">How Shopify is going to help SMEs get back to business post-pandemic<\/a><\/strong><strong>.<\/strong><\/p>\n<div class=\"blog_bottom_banner\"><a href=\"https:\/\/www.aceinfoway.com\/Contact-Us\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-20114 size-full\" src=\"https:\/\/www.aceinfoway.com\/blog\/wp-content\/uploads\/2020\/06\/Want-to-setup-your-own-robust-eCommerce-store.jpg\" alt=\"Want to setup your own robust eCommerce store\" width=\"836\" height=\"273\" \/><\/a><\/div>\n<div class=\"fusion-clearfix\"><\/div>\n\n\t\t\t<\/div>\n\t\t<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":769421,"featured_media":20100,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[122,258],"tags":[421,416,418,420,419,415,417],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Google for Retailers: Partnership with eCommerce Platforms<\/title>\r\n<meta name=\"description\" content=\"Google announced partnerships with three major eCommerce platforms - Woocommerce, Shopify, BigCommerce. 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