{"id":19630,"date":"2020-03-18T12:52:18","date_gmt":"2020-03-18T12:52:18","guid":{"rendered":"https:\/\/www.aceinfoway.com\/blog\/?p=19630"},"modified":"2022-04-04T13:18:25","modified_gmt":"2022-04-04T13:18:25","slug":"salesforce-integration-in-your-business","status":"publish","type":"post","link":"https:\/\/www.aceinfoway.com\/blog\/salesforce-integration-in-your-business","title":{"rendered":"How to harness the power of Salesforce integration in your business?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_37 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\r\n<div class=\"ez-toc-title-container\">\r\n<p class=\"ez-toc-title\">Table of Contents<\/p>\r\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\r\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.aceinfoway.com\/blog\/salesforce-integration-in-your-business\/#How_does_the_Salesforce_CRM_help_business\" title=\"How does the Salesforce CRM help business?\">How does the Salesforce CRM help business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.aceinfoway.com\/blog\/salesforce-integration-in-your-business\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\r\n<div  class=\"fusion-fullwidth fullwidth-box nonhundred-percent-fullwidth\"  style='background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:20px;padding-right:30px;padding-bottom:20px;padding-left:30px;'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1  fusion-one-full fusion-column-first fusion-column-last 1_1\"  style='margin-top:0px;margin-bottom:20px;'>\n\t\t\t<div class=\"fusion-column-wrapper\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"  data-bg-url=\"\">\n\t\t\t\t<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are you still stuck in maintaining your client contacts on the static excel sheets?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do event scheduling and documentation take up your valuable time?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In search of a solution to automate sales and manage your business efficiently?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Track insights into your customers\u2019 interests and activity to serve them better?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The ultimate solution to scale your business dynamically is <\/span><a href=\"https:\/\/www.salesforce.com\/in\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Salesforce<\/span><\/a><span style=\"font-weight: 400;\">, a cloud-based CRM platform that brings companies and customers together focusing on the idea to provide better customer support and services. The better is the relationship between the customer and company, the higher is the customer retention and sales productivity. It is inordinately crucial for a business to take the utmost care of customer satisfaction to indirectly benefit your business.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_does_the_Salesforce_CRM_help_business\"><\/span>How does the Salesforce CRM help business?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Salesforce is one of the most popular CRM solutions available in the market with over 4 million user customer base &#8211; from small businesses to Fortune 500 companies. Salesforce is a <\/span><b>one-stop solution<\/b><span style=\"font-weight: 400;\"> for multiple tasks associated with the customer and the business such as lead generation, increasing sales, trace the customer lifecycle, data management, better customer experience, creating events and campaigns, etc. Here are some amazing features of Salesforce that allow you to transform the customer handling process and improve your business.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><span style=\"font-weight: 400;\">360\u00b0 View of Customer\u2019s Data<\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Salesforce as this amazing feature that offers a 360\u00b0 View of Customer\u2019s Data through its <\/span><b>cross-cloud feature<\/b><span style=\"font-weight: 400;\"> i.e. a comprehensive view in one place. Salesforce does not work on the idea of replicating the data at one central place &#8211; rather it creates a separate profile for each user and connects it with other clouds related to customer data like sales cloud, marketing cloud, etc. The transparency in the system improves the availability of information and hence leads to better customer retention.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><span style=\"font-weight: 400;\">Trace Customers\u2019 Interests and Customise the Services<\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Salesforce helps you to trace the customer\u2019s interests as it tracks down the search history of the customer which is present under the tab called <\/span><b>Activity History<\/b><span style=\"font-weight: 400;\">. On the basis of this record, you can categorize the customers and customize the services that are offered to them such as personalized emails for the customers. This not only gains the confidence of the customers as they feel taken care of but also helps the companies to know their customers better and serve them accordingly.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><span style=\"font-weight: 400;\">AppExchange\u00a0<\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Though Salesforce is already packed with a lot of essential CRM features, it also facilitates you to extend your salesforce services through the additional apps present in its cloud marketplace called <\/span><b>Salesforce AppExchange<\/b><span style=\"font-weight: 400;\">. The Salesforce AppExchange has <\/span><b>more than 4000 apps<\/b><span style=\"font-weight: 400;\"> both paid and free ones, such as Mailchimp, Quickbooks, TicketManager, etc, which can be integrated seamlessly with your Salesforce as per the requirement.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><span style=\"font-weight: 400;\">Social Media Interaction\u00a0<\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">With new users adding on various platforms like Twitter, Facebook, etc., social media can prove to be a really great medium to reach your customers and promote your business. However, hopping between different accounts separately in order to respond to the customers or participate in active discussions can turn out to be really painful. Salesforce understands this and allows you to access your various social media accounts at one place that is on the Salesforce dashboard itself. All you need to do is add your social accounts to your salesforce account so that it appears in the <\/span><b>Quick Find<\/b><span style=\"font-weight: 400;\"> menu and can be accessed in a few clicks.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><span style=\"font-weight: 400;\">Serve your Customers Effectively<\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">A company has a number of customers, however, sometimes due to indecorous service and lack of interaction you might tend to lose some. Salesforce comes here as a savior enabling you to track and serve your customers effectively. Actually, with Salesforce you can sort your customers on the basis of their last interaction &#8211; for example, you can sort the customers who interacted a month or 2 months ago or even more. Once you are done with this, you have an entire list of the customers who have interacted at that time. Hence, now you can opt for appropriate actions for those customers who need your immediate attention accordingly like sending them some personalized promotional email or so.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><span style=\"font-weight: 400;\">Well Informed Teams and Secure Data Flow<\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Salesforce is a hub of customers\u2019 information that keeps your teams well informed and also allows them to communicate with each other whenever required without any location constraint. Salesforce also takes care of the security of your data as due to the cross-cloud integration as well as the secure data handling tools, it reduces the data transfer on various platforms which eventually minimizes the security threats. Also, it applies three-level security on the data that are the object level, field level, and the record level, which regulate the data access with their separate and unique sets of security rules.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><span style=\"font-weight: 400;\">Track your Sales with the Opportunities Tab<\/span><\/h3>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Salesforce comes with a unique tab in it, called <\/span><b>Opportunities. <\/b><span style=\"font-weight: 400;\">This is one of the very important sections present in the customer\u2019s profile in Salesforce. This section gives you an idea of the sales related to a customer that is still pending or that are likely to occur in the near future, which can be extremely useful in the sales and revenue forecasts of your business.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Despite how large or small your business is, it has become imperative to use an effective CRM framework in order to stay ahead in the competitive market. Hence, being exceptionally fast, reliable and accessible over the internet throughout the world, Salesforce proves to be a perfect CRM SaaS solution for your company. So, if you are willing to increase the customer retention rate and enhance your business, our <\/span><a href=\"https:\/\/www.aceinfoway.com\/Salesforce\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Salesforce developer<\/span><\/a><span style=\"font-weight: 400;\"> will help you through this and build your Salesforce-based SaaS application that perfectly fits your requirements.<\/span><\/p>\n<div class=\"blog_bottom_banner\"><a href=\"https:\/\/www.aceinfoway.com\/Contact-Us\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-19632 size-full\" src=\"https:\/\/www.aceinfoway.com\/blog\/wp-content\/uploads\/2020\/03\/Looking-to-integrate-Salesforce-in-your-business.jpg\" alt=\"Looking to integrate Salesforce in your business\" width=\"836\" height=\"273\" \/><\/a><\/div>\n<div class=\"fusion-clearfix\"><\/div>\n\n\t\t\t<\/div>\n\t\t<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":769418,"featured_media":19631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[42],"tags":[306,305,307],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Salesforce for Small Business: Benefits of Salesforce in 2020<\/title>\r\n<meta name=\"description\" content=\"How to harness the power of Salesforce integration in small business? 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