{"id":18630,"date":"2019-10-10T09:31:25","date_gmt":"2019-10-10T09:31:25","guid":{"rendered":"http:\/\/192.168.52.5\/3347\/site\/blog\/?p=18630"},"modified":"2022-04-04T13:25:19","modified_gmt":"2022-04-04T13:25:19","slug":"webinar-strategy","status":"publish","type":"post","link":"https:\/\/www.aceinfoway.com\/blog\/webinar-strategy","title":{"rendered":"6 Reasons Your Webinar Strategy is Not Working"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_37 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\r\n<div class=\"ez-toc-title-container\">\r\n<p class=\"ez-toc-title\">Table of Contents<\/p>\r\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\r\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.aceinfoway.com\/blog\/webinar-strategy\/#1_Your_sales_team_isnt_completely_aware_of_your_webinars\" title=\" \n1. Your sales team isn\u2019t completely aware of your webinars\"> \n1. Your sales team isn\u2019t completely aware of your webinars<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.aceinfoway.com\/blog\/webinar-strategy\/#2_Your_hosting_and_promotion_schedules_are_not_well-timed\" title=\" \n2. Your hosting and promotion schedules are not well-timed\"> \n2. Your hosting and promotion schedules are not well-timed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.aceinfoway.com\/blog\/webinar-strategy\/#3_Your_webinars_are_just_too_long\" title=\" \n3. Your webinars are just too long\"> \n3. Your webinars are just too long<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.aceinfoway.com\/blog\/webinar-strategy\/#4_You_have_put_all_the_leads_on_a_single_track\" title=\" \n4. You have put all the leads on a single track\"> \n4. You have put all the leads on a single track<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.aceinfoway.com\/blog\/webinar-strategy\/#5_You_are_not_repurposing_the_content\" title=\" \n5. You are not repurposing the content\"> \n5. You are not repurposing the content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.aceinfoway.com\/blog\/webinar-strategy\/#6_You_have_not_leveraged_marketing_automation\" title=\" \n6. You have not leveraged marketing automation\"> \n6. You have not leveraged marketing automation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.aceinfoway.com\/blog\/webinar-strategy\/#Conclusion\" title=\" \nConclusion\"> \nConclusion<\/a><\/li><\/ul><\/nav><\/div>\r\n<div  class=\"fusion-fullwidth fullwidth-box nonhundred-percent-fullwidth\"  style='background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:20px;padding-right:30px;padding-bottom:20px;padding-left:30px;'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1  fusion-one-full fusion-column-first fusion-column-last wireframe-post-single 1_1\"  style='margin-top:0px;margin-bottom:20px;'>\n\t\t\t<div class=\"fusion-column-wrapper\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"  data-bg-url=\"\">\n\t\t\t\t<p>Webinars are a great source for generating leads for your business, and if executed properly, they can work wonders for you. But what makes webinar strategy tricky are these easy to miss blind spots that can impede your progress.<\/p>\n<p>We have listed down the six most obvious mistakes marketers make while promoting their webinars. We have also discussed the possible solutions for each of them.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Your_sales_team_isnt_completely_aware_of_your_webinars\"><\/span><strong><br \/>\n1. Your sales team isn\u2019t completely aware of your webinars<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The sales team forms an integral part of different marketing collaterals and spreading awareness about the content. Webinars being one of your content marketing areas, should be part of their customer educational collateral. But, if the sales team is not aware of it, they won\u2019t share it with their prospects during their calls and interactive sessions.<\/p>\n<p>You must ensure that all strategic webinar related information the sales reps need is readily available in front of them. You can share an abstract, a few of the critical points, whom it is targeting, etc. If possible, you can help them create a specific email that they can be simply sent to their customers, informing them about the new webinar.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Your_hosting_and_promotion_schedules_are_not_well-timed\"><\/span><strong><br \/>\n2. Your hosting and promotion schedules are not well-timed<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You may think by sending the registration email over the weekend, you have stood out from the rest of marketers, but unfortunately, you can\u2019t be more wrong than this. People hardly look forward to registering themselves for a webinar and less likely to open your emails. Apart from this, you are hosting your webinars on a busy day like Monday or when people are done for the entire week, i.e., Friday. Monday is usually the most hectic day of the week as everyone is trying to cope up with pending tasks, read and respond to emails, hold meetings with staff members, etc. Fridays again are not the best time as everyone is trying to wind up their weekly tasks and are not in the right frame of mind. Tuesdays, Wednesdays, and Thursdays are your best options when everyone is performing at their optimum best and are more likely to register and attend the webinar.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Your_webinars_are_just_too_long\"><\/span><strong><br \/>\n3. Your webinars are just too long<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A webinar that\u2019s 40-45 minute long is good enough for the audience to stay throughout the length of it. But if your webinars are longer than this, the audience drop off rate would increase. You must study the different points at which the audience is dropping off to find the sweet spot when it comes to your webinar duration.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_You_have_put_all_the_leads_on_a_single_track\"><\/span><strong><br \/>\n4. You have put all the leads on a single track<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Just like your webinar content, your audience is unique and needs a distinctive approach to nurture their interests. You must not shoot emails to everyone in your lead list; instead, assign specific audience segments to sales reps in order to get in touch with them directly and close the deal early on.<\/p>\n<p>Email strategy also works best for the registrants who didn\u2019t turn up at the actual webinar. It acts as a post-webinar follow-up email.<\/p>\n<p>It is recommended that you categorize your leads in different buckets and accordingly proceed with the nurturing part.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_You_are_not_repurposing_the_content\"><\/span><strong><br \/>\n5. You are not repurposing the content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You can extend the shelflife of your webinar content by repurposing it in the form of a blog, social media posts, upload the audio file on your website to pique the interest of website visitors, create a slide show and share it on Slideshare to further the overall reach of your webinar content. The aim is to maximize the reach of your webinar content by repurposing it in different formats and share it through different channels. This helps your webinar catch the attention of followers who don\u2019t subscribe to your webinar content yet but might do so in the near future.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_You_have_not_leveraged_marketing_automation\"><\/span><strong><br \/>\n6. You have not leveraged marketing automation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marketing automation is the order of the day, and you should marry it to your webinar strategy. The results can be overwhelming.<\/p>\n<p>For example, you may send a \u2018Thank You\u2019 email whenever a person completes registration. With <a style=\"color: blue;\" href=\"https:\/\/publishing.aceinfoway.com\/marketing-automation.html\" target=\"_blank\" rel=\"noopener\">marketing automation<\/a>, you can take this to the next level by personalizing your autoresponse and make them feel special. Not only this, marketing platforms come with their unique insights and data. You may see from which channel (e.g., Social media, paid campaigns, blogs, emails, etc.) your leads are landing on your webinar landing page.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong><br \/>\nConclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Webinar strategy is not very tricky, but to ensure that it realizes its full potential, you must have a sound plan in hand. Ace has helped marketers refine their webinar strategy by assisting them to course-correct with the help of different technological integrations and upgrades. Take the first step today and get in touch with our team to explore different options<\/p>\n<div class=\"fusion-clearfix\"><\/div>\n\n\t\t\t<\/div>\n\t\t<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":769414,"featured_media":18713,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51],"tags":[164,162,163],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Webinar Strategy: 6 Reasons Why It&#039;s Not Working (2020)<\/title>\r\n<meta name=\"description\" content=\"6 Reasons your Webinar strategy is not working. Here is the complete guide to planning the best Webinar strategies in 2020. 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