{"id":18620,"date":"2019-10-10T08:30:49","date_gmt":"2019-10-10T08:30:49","guid":{"rendered":"http:\/\/192.168.52.5\/3347\/site\/blog\/?p=18620"},"modified":"2022-04-04T13:25:34","modified_gmt":"2022-04-04T13:25:34","slug":"omnichannel-marketing-automation","status":"publish","type":"post","link":"https:\/\/www.aceinfoway.com\/blog\/omnichannel-marketing-automation","title":{"rendered":"Omnichannel Marketing Automation &#8211; Why opt for it?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_37 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\r\n<div class=\"ez-toc-title-container\">\r\n<p class=\"ez-toc-title\">Table of Contents<\/p>\r\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\r\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.aceinfoway.com\/blog\/omnichannel-marketing-automation\/#What_is_Omnichannel_Marketing\" title=\" \nWhat is Omnichannel Marketing?\"> \nWhat is Omnichannel Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.aceinfoway.com\/blog\/omnichannel-marketing-automation\/#Difference_Between_Multichannel_Omnichannel_Marketing\" title=\" \nDifference Between Multichannel &amp; Omnichannel Marketing\"> \nDifference Between Multichannel &amp; Omnichannel Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.aceinfoway.com\/blog\/omnichannel-marketing-automation\/#How_Does_Omnichannel_Marketing_Automation_Work\" title=\" \nHow Does Omnichannel Marketing Automation Work?\"> \nHow Does Omnichannel Marketing Automation Work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.aceinfoway.com\/blog\/omnichannel-marketing-automation\/#Why_is_Omnichannel_Marketing_Automation_Important\" title=\" \nWhy is Omnichannel Marketing Automation Important?\"> \nWhy is Omnichannel Marketing Automation Important?<\/a><\/li><\/ul><\/nav><\/div>\r\n<div  class=\"fusion-fullwidth fullwidth-box nonhundred-percent-fullwidth\"  style='background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:20px;padding-right:30px;padding-bottom:20px;padding-left:30px;'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1  fusion-one-full fusion-column-first fusion-column-last wireframe-post-single 1_1\"  style='margin-top:0px;margin-bottom:20px;'>\n\t\t\t<div class=\"fusion-column-wrapper\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"  data-bg-url=\"\">\n\t\t\t\t<blockquote>\n<p><strong>\u201cThe best marketing doesn&#8217;t feel like marketing.\u201d \u2013 Tom Fishburne<\/strong><\/p>\n<\/blockquote>\n<p><strong style=\"color: #333333;\">Today\u2019s customers share a common problem: they hate marketing, and it\u2019s everywhere.<\/strong> With more customers using ad blockers than ever before, the message to marketers is loud and clear: we don\u2019t want ads. About <strong>22.7% customers<\/strong> in the US alone are <a style=\"color: blue;\" href=\"https:\/\/www.emarketer.com\/content\/five-charts-users-are-fed-up-with-digital-ads\" target=\"_blank\" rel=\"noopener\">using ad blockers in 2019<\/a>.<\/p>\n<p>While consumers think advertising is the problem, the problem doesn\u2019t lie with marketing per se. The real problem is when consumers are bombarded with irrelevant messages that mean nothing to them. When a customer receives a message that isn\u2019t relevant to their personal wants and needs, it\u2019s that much easier to ignore that message.<\/p>\n<p style=\"color: #333333;\"><u>Marketers need to rise to this challenge. We need to make marketing relevant. We need to work to provide a better overall customer experience by personalizing each and every step of the customer journey.<\/u><\/p>\n<p>The modern customer is just a click away from directly interacting with a brand. He is not confined to a single channel or platform anymore. And this is the perfect chance for the brand to surround the customer and give him a unified brand experience &#8211; this customer could be a potential buyer or even an existing customer. This is exactly what Omnichannel Marketing addresses.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Omnichannel_Marketing\"><\/span><strong><br \/>\nWhat is Omnichannel Marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Omnichannel Marketing is something that all the marketers and e-commerce brands are talking about a bit lately, but in the longer run, this is a very important fundamental shift, both in how customers have come to expect in a brand experience and how marketers be of the opinion about reaching the right customers. To give a broad definition, omnichannel marketing is the approach where brands combine all possible channels, both online and offline, into a cohesive strategy.<\/p>\n<p>Now the whole idea is to create a unified message for their consumers across all the channels in this ever changing landscape and evolving consumer demands. Above all of this, there arises the immediate need to implement these plans into action and also automate these multi-channel strategies in order to improve their respective customer journey. It does not matter what channel the customer opts for, all he wants is a smooth and consistent experience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Difference_Between_Multichannel_Omnichannel_Marketing\"><\/span><strong><br \/>\nDifference Between Multichannel &amp; Omnichannel Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A customer\u2019s needs change rapidly over the course of their customer journey, and a brand\u2019s message to that customer needs to change in response to those needs.<\/p>\n<p><u>Multichannel marketing<\/u> places the brand at the center of the strategy.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-18621 aligncenter\" src=\"\/blog\/wp-content\/uploads\/2019\/10\/multi-channel-marketing.png\" alt=\"multi-channel-marketing\" width=\"411\" height=\"313\" \/><\/p>\n<p>In Multichannel automation, the brand reaches out across as many channels as it can maintain at once, attempting to reach all of their customers with the same message. But then, you have the exact same one-size-fits-all message across those channels, and that means that your message will be relevant to only a small number of consumers across those channels.<\/p>\n<p><u>Omnichannel marketing<\/u> puts the customer, and the data surrounding that customer at the center of the strategy.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-18623 aligncenter\" src=\"\/blog\/wp-content\/uploads\/2019\/10\/omnichannel-marketing.png\" alt=\"omnichannel marketing\" width=\"443\" height=\"355\" \/><\/p>\n<p>In omnichannel marketing, the channels are the brand, in lieu of an extension of the brand. Each of those channels adapts around the customer\u2019s behavior to create a completely personalized and seamless experience. <span style=\"color: #333333;\"><u>As a customer moves through their purchase journey, these channels update the customer\u2019s data and react with the most relevant message based on that behavior.<\/u><\/span> This way the message is always relevant, and in being relevant, improves the ROI of each and every channel used for customer engagement.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Does_Omnichannel_Marketing_Automation_Work\"><\/span><strong><br \/>\nHow Does Omnichannel Marketing Automation Work?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Omnichannel marketing automation is all about delivering the right message to the right customer at the right time. While automation is a critical aspect to omnichannel, it\u2019s only one part. In order to approach an omnichannel strategy, you have to reorganize your company and gather a bit of data. This process boils down to five main steps you\u2019ll need to take.<\/p>\n<ul class=\"custom-text-justify-li\" style=\"list-style: none;\">\n<li>\n<h3>Centralize your customer data<\/h3>\n<p>It is important to breakdown the walls between the teams, set up a common goal to accomplish without losing sight of their individual objectives. This starts by centralizing customer data, includes everything you know about your customer and what are their needs in one place. Putting the customer at the center of your strategy will only help you improve your business operations from beginning to end.<\/li>\n<li>\n<h3>Examine Your Customer Experience Under a Microscope<\/h3>\n<p>This means you need to perform a company-wide audit on your customer experience. It\u2019s easy to boil that down to user experience- or the interaction that a user has on your site. While that\u2019s a huge piece of the puzzle for ecommerce stores, a customer experience goes even further. This starts from the discovery phase, the overall user experience, the checkout process and the post sales experience.By measuring each aspect of your customer journey, you can see exactly what the customer sees when engaging with your brand. This will help to understand the customer mindset as they move through their purchase journey.<\/li>\n<li>\n<h3>Gather Critical Customer Feedback<\/h3>\n<p><strong style=\"color: #333333;\">Let\u2019s face facts, customers are easily distracted.<\/strong> But, there are more opportunities than you think to get customer feedback at several points in the customer journey. A great way to guarantee a response is to offer a way to give feedback that\u2019s low-commitment, something where a customer has to click in order to respond.This form of low-commitment feedback isn\u2019t detailed data, but it\u2019s very important and can help you make critical decisions on different aspects of your customer experience.<\/li>\n<li>\n<h3>Segment and Target Your Messages<\/h3>\n<p>With the data that you\u2019ve gathered on your customer, you can segment your customers effectively into smaller groups, majorly on the basis of:<\/p>\n<ul class=\"custom-text-justify-li\">\n<li>Profile Data and Demographics (who is the customer?)<\/li>\n<li>Campaign Engagement (how does a customer interacts with your brand?)<\/li>\n<li>Customer Behavior (what is the overall customer shopping behaviour?)<\/li>\n<\/ul>\n<p>What really makes these segments interesting is layering them for even more exact targeting.<\/li>\n<li>\n<h3>Measure Your Success, and Evolve<\/h3>\n<p><strong style=\"color: #333333;\">We end where we began: gathering data.<\/strong><br \/>\nYour channels will be adapting to your customer with each interaction, so you need to be updating the data you have on your customers in turn. The point isn\u2019t to find the absolute best visual or the absolute best copy, but to find out what your customers best respond to.Gathering this data on a regular basis is part of keeping your messages cohesive for your customers, and creating the ultimate omnichannel experience.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Why_is_Omnichannel_Marketing_Automation_Important\"><\/span><strong><br \/>\nWhy is Omnichannel Marketing Automation Important?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>An omnichannel marketing automation platform allows marketers to create strategies ranging from initial touchpoints like a first welcome notification, to complex multi-step programs.<\/p>\n<p>By automating omnichannel marketing processes, marketing teams can tailor strategies to target individuals to be displayed to various sets of individuals and define when to deploy what kind of content, all without spending an overwhelming amount of time into operational overheads.<\/p>\n<p>Thus marketing teams get time to analyze the campaign performance and make improvements to ensure the effectiveness of their omnichannel campaigns.<\/p>\n<p>These programs combine email, text messages, and social ads will maximize a marketer\u2019s reach. Omnichannel campaigns should include all of the channels that an individual can use, including websites, email, mobile, social, and so on. However, marketers must ensure that each channel provides a unique value while still typing into the brand\u2019s overall strategy.<\/p>\n<p>It is very important that the message should reflect the nature of the channel they are on and the strategies applied are effectively to the customer journey. <a style=\"color: blue;\" href=\"https:\/\/www.clickz.com\/onmichannel-marketing-automation-statistics-for-2019\/231381-2\/231381\/\" target=\"_blank\" rel=\"noopener\">The use of omnichannel marketing automation<\/a> has observed <strong>250% higher purchase frequency<\/strong> and <strong>90% higher customer retention rates<\/strong>.<\/p>\n<h3><strong>Benefits of adopting Omnichannel Marketing Automation strategy<\/strong><\/h3>\n<ul class=\"custom-text-justify-li\">\n<li>\n<h4>Seamless channel integration<\/h4>\n<\/li>\n<li>\n<h4>Unified customer experience<\/h4>\n<\/li>\n<li>\n<h4>More control over channels<\/h4>\n<\/li>\n<li>\n<h4>Improved ROI<\/h4>\n<\/li>\n<li>\n<h4>Increased brand awareness<\/h4>\n<\/li>\n<li>\n<h4>More loyal customers<\/h4>\n<\/li>\n<\/ul>\n<p>If you are looking for omnichannel marketing automation solutions, there are few such tools that can help you in your marketing activities &#8211; <a style=\"color: blue;\" href=\"https:\/\/www.omnisend.com\" target=\"_blank\" rel=\"noopener\">Omnisend<\/a>, <a style=\"color: blue;\" href=\"https:\/\/www.agillic.com\" target=\"_blank\" rel=\"noopener\">Agillic<\/a>, <a style=\"color: blue;\" href=\"https:\/\/www.resulticks.com\" target=\"_blank\" rel=\"noopener\">Resulticks<\/a>, <a style=\"color: blue;\" href=\"https:\/\/www.genesys.com\/en-sg\" target=\"_blank\" rel=\"noopener\">Genesys<\/a> and <a style=\"color: blue;\" href=\"https:\/\/zetaglobal.com\/zeta-hub-small-and-medium-businesses\/\" target=\"_blank\" rel=\"noopener\">Boomtrain<\/a> are the few best solutions that you can opt for to bring out the best results and achieve the desired business goals.<\/p>\n<div class=\"fusion-clearfix\"><\/div>\n\n\t\t\t<\/div>\n\t\t<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":769417,"featured_media":18636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[42],"tags":[168,166,167,165],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Omnichannel Marketing Automation: Why Choose It? (New)<\/title>\r\n<meta name=\"description\" content=\"Unlike multichannel marketing, Omnichannel marketing - What is Omnichannel Marketing? Get the complete guide to Omni-channel marketing automation.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.aceinfoway.com\/blog\/omnichannel-marketing-automation\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Omnichannel Marketing Automation: Why Choose It? (New)\" \/>\r\n<meta property=\"og:description\" content=\"Unlike multichannel marketing, Omnichannel marketing - What is Omnichannel Marketing? Get the complete guide to Omni-channel marketing automation.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.aceinfoway.com\/blog\/omnichannel-marketing-automation\" \/>\r\n<meta property=\"og:site_name\" content=\"Ace Infoway\" \/>\r\n<meta property=\"article:published_time\" content=\"2019-10-10T08:30:49+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2022-04-04T13:25:34+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.aceinfoway.com\/blog\/wp-content\/uploads\/2019\/10\/victor-_qXjdWm8YEo-unsplash-1.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"907\" \/>\r\n\t<meta property=\"og:image:height\" content=\"430\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"author\" content=\"Raveena Gohil\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Raveena Gohil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.aceinfoway.com\/blog\/omnichannel-marketing-automation\",\"url\":\"https:\/\/www.aceinfoway.com\/blog\/omnichannel-marketing-automation\",\"name\":\"Omnichannel Marketing Automation: Why Choose It? (New)\",\"isPartOf\":{\"@id\":\"https:\/\/www.aceinfoway.com\/blog\/#website\"},\"datePublished\":\"2019-10-10T08:30:49+00:00\",\"dateModified\":\"2022-04-04T13:25:34+00:00\",\"author\":{\"@id\":\"https:\/\/www.aceinfoway.com\/blog\/#\/schema\/person\/aea8fcf4f1d0a06f97459fc929b945fc\"},\"description\":\"Unlike multichannel marketing, Omnichannel marketing - What is Omnichannel Marketing? Get the complete guide to Omni-channel marketing automation.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.aceinfoway.com\/blog\/omnichannel-marketing-automation#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.aceinfoway.com\/blog\/omnichannel-marketing-automation\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.aceinfoway.com\/blog\/omnichannel-marketing-automation#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.aceinfoway.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Omnichannel Marketing Automation &#8211; Why opt for it?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.aceinfoway.com\/blog\/#website\",\"url\":\"https:\/\/www.aceinfoway.com\/blog\/\",\"name\":\"Ace Infoway\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.aceinfoway.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.aceinfoway.com\/blog\/#\/schema\/person\/aea8fcf4f1d0a06f97459fc929b945fc\",\"name\":\"Raveena Gohil\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.aceinfoway.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3cacbaf1dd21f1fdea9cec142cec669d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3cacbaf1dd21f1fdea9cec142cec669d?s=96&d=mm&r=g\",\"caption\":\"Raveena Gohil\"},\"description\":\"Being a creative marketing expert, Raveena helps readers to learn the ropes of current trends, hone their technical skills, and find their unique voice so they can stand out from the crowd when it comes to Web Development space.\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Omnichannel Marketing Automation: Why Choose It? (New)","description":"Unlike multichannel marketing, Omnichannel marketing - What is Omnichannel Marketing? Get the complete guide to Omni-channel marketing automation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.aceinfoway.com\/blog\/omnichannel-marketing-automation","og_locale":"en_US","og_type":"article","og_title":"Omnichannel Marketing Automation: Why Choose It? (New)","og_description":"Unlike multichannel marketing, Omnichannel marketing - What is Omnichannel Marketing? Get the complete guide to Omni-channel marketing automation.","og_url":"https:\/\/www.aceinfoway.com\/blog\/omnichannel-marketing-automation","og_site_name":"Ace Infoway","article_published_time":"2019-10-10T08:30:49+00:00","article_modified_time":"2022-04-04T13:25:34+00:00","og_image":[{"width":907,"height":430,"url":"https:\/\/www.aceinfoway.com\/blog\/wp-content\/uploads\/2019\/10\/victor-_qXjdWm8YEo-unsplash-1.jpg","type":"image\/jpeg"}],"author":"Raveena Gohil","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Raveena Gohil","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.aceinfoway.com\/blog\/omnichannel-marketing-automation","url":"https:\/\/www.aceinfoway.com\/blog\/omnichannel-marketing-automation","name":"Omnichannel Marketing Automation: Why Choose It? (New)","isPartOf":{"@id":"https:\/\/www.aceinfoway.com\/blog\/#website"},"datePublished":"2019-10-10T08:30:49+00:00","dateModified":"2022-04-04T13:25:34+00:00","author":{"@id":"https:\/\/www.aceinfoway.com\/blog\/#\/schema\/person\/aea8fcf4f1d0a06f97459fc929b945fc"},"description":"Unlike multichannel marketing, Omnichannel marketing - What is Omnichannel Marketing? Get the complete guide to Omni-channel marketing automation.","breadcrumb":{"@id":"https:\/\/www.aceinfoway.com\/blog\/omnichannel-marketing-automation#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.aceinfoway.com\/blog\/omnichannel-marketing-automation"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.aceinfoway.com\/blog\/omnichannel-marketing-automation#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.aceinfoway.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Omnichannel Marketing Automation &#8211; Why opt for it?"}]},{"@type":"WebSite","@id":"https:\/\/www.aceinfoway.com\/blog\/#website","url":"https:\/\/www.aceinfoway.com\/blog\/","name":"Ace Infoway","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.aceinfoway.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.aceinfoway.com\/blog\/#\/schema\/person\/aea8fcf4f1d0a06f97459fc929b945fc","name":"Raveena Gohil","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.aceinfoway.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3cacbaf1dd21f1fdea9cec142cec669d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3cacbaf1dd21f1fdea9cec142cec669d?s=96&d=mm&r=g","caption":"Raveena Gohil"},"description":"Being a creative marketing expert, Raveena helps readers to learn the ropes of current trends, hone their technical skills, and find their unique voice so they can stand out from the crowd when it comes to Web Development space."}]}},"rttpg_featured_image_url":{"full":["https:\/\/www.aceinfoway.com\/blog\/wp-content\/uploads\/2019\/10\/victor-_qXjdWm8YEo-unsplash-1.jpg",907,430,false],"landscape":["https:\/\/www.aceinfoway.com\/blog\/wp-content\/uploads\/2019\/10\/victor-_qXjdWm8YEo-unsplash-1.jpg",907,430,false],"portraits":["https:\/\/www.aceinfoway.com\/blog\/wp-content\/uploads\/2019\/10\/victor-_qXjdWm8YEo-unsplash-1.jpg",907,430,false],"thumbnail":["https:\/\/www.aceinfoway.com\/blog\/wp-content\/uploads\/2019\/10\/victor-_qXjdWm8YEo-unsplash-1-150x150.jpg",150,150,true],"medium":["https:\/\/www.aceinfoway.com\/blog\/wp-content\/uploads\/2019\/10\/victor-_qXjdWm8YEo-unsplash-1-300x142.jpg",300,142,true],"large":["https:\/\/www.aceinfoway.com\/blog\/wp-content\/uploads\/2019\/10\/victor-_qXjdWm8YEo-unsplash-1.jpg",907,430,false],"1536x1536":["https:\/\/www.aceinfoway.com\/blog\/wp-content\/uploads\/2019\/10\/victor-_qXjdWm8YEo-unsplash-1.jpg",907,430,false],"2048x2048":["https:\/\/www.aceinfoway.com\/blog\/wp-content\/uploads\/2019\/10\/victor-_qXjdWm8YEo-unsplash-1.jpg",907,430,false],"blog-large":["https:\/\/www.aceinfoway.com\/blog\/wp-content\/uploads\/2019\/10\/victor-_qXjdWm8YEo-unsplash-1-669x272.jpg",669,272,true],"blog-medium":["https:\/\/www.aceinfoway.com\/blog\/wp-content\/uploads\/2019\/10\/victor-_qXjdWm8YEo-unsplash-1-320x202.jpg",320,202,true],"portfolio-full":["https:\/\/www.aceinfoway.com\/blog\/wp-content\/uploads\/2019\/10\/victor-_qXjdWm8YEo-unsplash-1-907x400.jpg",907,400,true],"portfolio-one":["https:\/\/www.aceinfoway.com\/blog\/wp-content\/uploads\/2019\/10\/victor-_qXjdWm8YEo-unsplash-1-540x272.jpg",540,272,true],"portfolio-two":["https:\/\/www.aceinfoway.com\/blog\/wp-content\/uploads\/2019\/10\/victor-_qXjdWm8YEo-unsplash-1-460x295.jpg",460,295,true],"portfolio-three":["https:\/\/www.aceinfoway.com\/blog\/wp-content\/uploads\/2019\/10\/victor-_qXjdWm8YEo-unsplash-1-300x214.jpg",300,214,true],"portfolio-five":["https:\/\/www.aceinfoway.com\/blog\/wp-content\/uploads\/2019\/10\/victor-_qXjdWm8YEo-unsplash-1-177x142.jpg",177,142,true],"recent-posts":["https:\/\/www.aceinfoway.com\/blog\/wp-content\/uploads\/2019\/10\/victor-_qXjdWm8YEo-unsplash-1-700x430.jpg",700,430,true],"recent-works-thumbnail":["https:\/\/www.aceinfoway.com\/blog\/wp-content\/uploads\/2019\/10\/victor-_qXjdWm8YEo-unsplash-1-66x66.jpg",66,66,true],"200":["https:\/\/www.aceinfoway.com\/blog\/wp-content\/uploads\/2019\/10\/victor-_qXjdWm8YEo-unsplash-1-200x95.jpg",200,95,true],"400":["https:\/\/www.aceinfoway.com\/blog\/wp-content\/uploads\/2019\/10\/victor-_qXjdWm8YEo-unsplash-1-400x190.jpg",400,190,true],"600":["https:\/\/www.aceinfoway.com\/blog\/wp-content\/uploads\/2019\/10\/victor-_qXjdWm8YEo-unsplash-1-600x284.jpg",600,284,true],"800":["https:\/\/www.aceinfoway.com\/blog\/wp-content\/uploads\/2019\/10\/victor-_qXjdWm8YEo-unsplash-1-800x379.jpg",800,379,true],"1200":["https:\/\/www.aceinfoway.com\/blog\/wp-content\/uploads\/2019\/10\/victor-_qXjdWm8YEo-unsplash-1.jpg",907,430,false]},"rttpg_author":{"display_name":"Raveena Gohil","author_link":"https:\/\/www.aceinfoway.com\/blog\/author\/raveena-gohil"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/www.aceinfoway.com\/blog\/enterprise-solution\" rel=\"category tag\">Enterprise Solution<\/a>","rttpg_excerpt":null,"_links":{"self":[{"href":"https:\/\/www.aceinfoway.com\/blog\/wp-json\/wp\/v2\/posts\/18620"}],"collection":[{"href":"https:\/\/www.aceinfoway.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aceinfoway.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aceinfoway.com\/blog\/wp-json\/wp\/v2\/users\/769417"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aceinfoway.com\/blog\/wp-json\/wp\/v2\/comments?post=18620"}],"version-history":[{"count":20,"href":"https:\/\/www.aceinfoway.com\/blog\/wp-json\/wp\/v2\/posts\/18620\/revisions"}],"predecessor-version":[{"id":21454,"href":"https:\/\/www.aceinfoway.com\/blog\/wp-json\/wp\/v2\/posts\/18620\/revisions\/21454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aceinfoway.com\/blog\/wp-json\/wp\/v2\/media\/18636"}],"wp:attachment":[{"href":"https:\/\/www.aceinfoway.com\/blog\/wp-json\/wp\/v2\/media?parent=18620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aceinfoway.com\/blog\/wp-json\/wp\/v2\/categories?post=18620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aceinfoway.com\/blog\/wp-json\/wp\/v2\/tags?post=18620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}