{"id":18093,"date":"2019-04-05T11:58:00","date_gmt":"2019-04-05T11:58:00","guid":{"rendered":"http:\/\/192.168.52.5\/3347\/site\/blog\/?p=18093"},"modified":"2022-04-04T13:30:02","modified_gmt":"2022-04-04T13:30:02","slug":"product-vs-sales-manager","status":"publish","type":"post","link":"https:\/\/www.aceinfoway.com\/blog\/product-vs-sales-manager","title":{"rendered":"How To Avoid A Face-Off Between Product &#038; Sales Manager?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_37 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\r\n<div class=\"ez-toc-title-container\">\r\n<p class=\"ez-toc-title\">Table of Contents<\/p>\r\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\r\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.aceinfoway.com\/blog\/product-vs-sales-manager\/#Understand_each_others_role\" title=\"Understand each other\u2019s role\">Understand each other\u2019s role<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.aceinfoway.com\/blog\/product-vs-sales-manager\/#Improve_communication\" title=\"Improve communication\">Improve communication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.aceinfoway.com\/blog\/product-vs-sales-manager\/#Define_your_commitment_to_customers\" title=\"Define your commitment to customers\">Define your commitment to customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.aceinfoway.com\/blog\/product-vs-sales-manager\/#Study_the_competition_mutually\" title=\"Study the competition mutually\">Study the competition mutually<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.aceinfoway.com\/blog\/product-vs-sales-manager\/#Evaluate_rigorously\" title=\"Evaluate rigorously\">Evaluate rigorously<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.aceinfoway.com\/blog\/product-vs-sales-manager\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\r\n<div  class=\"fusion-fullwidth fullwidth-box nonhundred-percent-fullwidth\"  style='background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:20px;padding-right:30px;padding-bottom:20px;padding-left:30px;'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_1  fusion-one-full fusion-column-first fusion-column-last 1_1\"  style='margin-top:0px;margin-bottom:20px;'>\n\t\t\t<div class=\"fusion-column-wrapper\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"  data-bg-url=\"\">\n\t\t\t\t<p>Imagine a classical Mexican standoff between the Sales and Product manager where both are relentless about their strategy. Yes, this is a very common scenario in any company but a peaceful outcome, maybe, is quite uncommon. Having said this, setting a constructive dialogue between the two sides can be a game changer for the company. Some simple steps can help resolve:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Understand_each_others_role\"><\/span>Understand each other\u2019s role<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Both Sales and Product teams are focused towards their individual role\/goals but the friction comes when the Sales Manager demands something which is equally compelling as Product Manager\u2019s long term product vision. Sales people are well engaged with many customers and have real time feedback which helps them gather important insights about the product. The Product team on the other hand has a better visibility of stability, scalability and robustness that can make or break the product. Since both functions are of equal importance they should try to achieve goals by understanding each other\u2019s perspective, keeping in view company&#8217;s short &amp; long term objectives.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Improve_communication\"><\/span>Improve communication<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Being a Sales Manager you have access to direct insights from the customers whereas the Product Manager is dependent on such valuable insights to carry out improvements in the product. Product manager should be invited to participate in occasional customer calls where they will get a direct knowledge about customer\u2019s pain point. On other hand, Sales manager can be apprised of the trending and best practices on product development.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Define_your_commitment_to_customers\"><\/span>Define your commitment to customers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Product Manager and Sales Manager have to mutually decide upon the things they can say to the customers and the things they can\u2019t. If both the functions are on different page and are portraying different versions of their product then it will show company\u2019s image in a bad light. This will not only allow the competition to take advantage of the situation but will also divert customer\u2019s attention towards competition.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Study_the_competition_mutually\"><\/span>Study the competition mutually<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This could be the one thing which unites both Sales and Product sides together and that is to strategize against the competition. Sales team is usually very active in collecting information and is good at using them to their advantage. The Product team can somehow incentivize the collection of important information for the sales team and thus Product team can use it to complement in evolving the roadmap of the product.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Evaluate_rigorously\"><\/span>Evaluate rigorously<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Any Product manager\u2019s success is defined by how successfully the product was launched and was received by the customer. Meanwhile, the Sales manager is evaluated on his quarterly and annual performance.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While a Sales and Product team can have their healthy dose of differences but in the long run, having a Product Engineering team with a considerable experience plays a vital role. They posses the understanding of the legacy behind product development and a keen eye to spot the trending features in the market.<\/p>\n<p>Ace\u2019s <strong><a href=\"https:\/\/www.aceinfoway.com\/Product-Engineering\" target=\"_blank\" rel=\"noopener\">Product Engineering<\/a><\/strong> team always participates in such important decisions for their clients for the product success.<\/p>\n<div class=\"fusion-clearfix\"><\/div>\n\n\t\t\t<\/div>\n\t\t<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":769416,"featured_media":18138,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53],"tags":[211,209,210],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>How to Avoid a Face-off Between Product &amp; Sales Manager?<\/title>\r\n<meta name=\"description\" content=\"Sales and Product Managers are of an effective part of the company. 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