Native V/S. Cross Platform Mobile App Development – Which One is Better?

Cross Platform Mobile App Development

In past few years, there has been a tremendous increase in the mobile apps being launched on app stores and used by the users. Every important task is now being done using a smartphone app. Whether it is paying utility bills, booking movie tickets or shopping online, the high performance mobile app gets everything done within a fraction of time on your finger tips.

As per Gartner’s prediction, around 268 billion mobile downloads will generate an income of $77 billion in 2017.

This increasing number of mobile app users has encouraged mobile app development companies to develop mobile apps which can be operated using different platforms and devices.

Is your mobile app available only for Android devices? Then, you may be missing out your potential customers using iOS devices.

If this is the case, you need to ensure that your mobile app works on maximum platforms or devices. You can very well do that, using below options –

  • Get a native mobile app developed each for Android and iOS devices.
  • Get a cross-platform mobile app developed which can work on not only Android and iOS devices but also Windows, Blackberry, etc. platforms too.

Here, we will go through the details including pros and cons of native apps and cross-platform apps which would help you in taking the right decision pertaining to the mobile app development for your business.

Native Mobile Application Development

Native apps are built with an intention to work on the specific platform it has been built for. If the app has been built using Objective-C or Swift then it can work using iOS devices and if it is built using Java then it can operate using Android devices.


  • A native app excels in User Interface (UI) and Performance (UI) as it is specifically built for a particular operating system and platform. It is uniquely designed as per the unique hardware and software functions of that particular devices and so it provides seamless performance.
  • Due to high-performance ratings and high user-friendliness, the native apps rank well in app stores and gain popularity.
  • The native apps integrate well with the platform devices and the user gets the feeling that the app they are using is specifically made for their specific device.


  • As the native app can work only for a specific platform and device, it misses out in attracting the attention of the customers using other devices. So, the mobile app developers need to develop the same app for different platforms. Thus, it becomes an expensive and time-consuming affair to launch a business app.
  • You need to hire a different iOS developer and Android developer to get a single app built. This would ultimately increase your expenses unnecessarily.
  • The single app is required to be built for different devices, thus it extends your mobile app development process which means unnecessarily increasing budget for a project which can be completed at a lower cost.

Cross Platform Mobile Application Development

When a single application works on multiple platforms and devices, it is known as cross platform mobile app development. Some of the popular technologies used to develop cross platform mobile apps are PhoneGap, Sencha Touch, Appcelerator Titanium, and JQuery Mobile.


  • As you know cross platform mobile app can work on different devices and platforms. Thus, saves time and money both.
  • It is easy to launch and update a cross platform app on a regular basis as the change in a single code affects the app working on different platforms.
  • It is quite affordable to get a cross platform mobile app developed as you don’t have to hire too many resources skilled in different programming languages.
  • Decreased mobile app development costs mean high ROI and any business person can understand it’s importance.


  • The cross-platform apps are not able to integrate with the platforms as flawlessly as native apps can with their respective platforms. This results in performance delay.
  • The cross platform mobile app is not able to take most out of the specific platform it is working on which lacks its ability to use all the features of that device.

To Conclude….

Now, the confusion still remains – Native or Cross-Platform. The way mobile app industry is growing, one thing that comes to mind is you never know which device or platform your customer is using.

Native app development would be perfect for, simple apps which require launching for a single platform. But, for complex mobile applications used for banking operations, shopping, etc. are being operated through multiple platforms and devices. So, this kind of apps requires cross platform mobile application development.

So, just analyze the type of app you are going to launch and the users who would be downloading and using your app. Then, decide accordingly to save time, money and at the same time leverage user-friendly functionality to your audience.

Posted in Mobile Applications

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