We all would agree that our smartphones have become an inevitable part of our life. Starting from morning alarm to ordering dinner, all tasks are done using our Smartphone. There are various applications within a Smartphone which we use daily for communication, banking, navigating, shopping, and much more.
We can say this quite confidently that the use of smartphone or apps is not at all going to reduce in 2018. On the contrary, people are getting more engrossed in mobile apps day by day.
Due to this reason, Google Play Store and iTunes is experiencing growth in the number of mobile app downloads with each coming year. The year 2017 has been quite promising in terms of below-mentioned mobile app development trends that are predicted to stay in 2018 as well.
Artificial Intelligence – Emerging Technology in Digital World
Artificial intelligence has been one of the most talked about mobile app trends in 2017. It has now moved out of its infancy and opened doors to new possibilities in mobile app development. AI has changed the way mobile app developers, businesses, and users perceive about smart interactions using mobile applications.
AI technology has been used in several industries for their mobile apps. One of the best examples is “Starbucks Barista.” The users simply need to tell what they need, and their order gets placed. Another example is “TacoBell” who introduced its mobile app named “TacoBot.” This mobile app not only takes orders but also asks questions to the users and resolves their queries.
AR & VR Transforming the Mobile Gaming Industry
Augmented Reality (AR) and Virtual Reality (VR) brought about a magic to mobile gaming apps industry. These technologies can create real life situation for the users. Just think about the game Pokemon Go, which is the most popular example of AR enabled mobile game application. Moreover, VR devices like Google Cardboard and Samsung Gear, etc., are quite popular these days.
As per the research done by Digi-Capital, the below image clearly shows the potential growth of AR & VR enabled mobile apps in future :
Accelerated Mobile Pages Enhancing User Experience
Google’s AMP project enables a separate search index for mobile app pages, which helps the apps to load faster and minimize bounce rate in huge number. Speed is the most important factor when it comes to the mobile web.
This has benefited the mobile app owners, publishers, and marketers with increased visibility on SERPs and boost in downloads. AMP has been successful in enhancing the user experience to a great extent and thus has been predicted to be one of the most significant mobile app development trends in the upcoming years.
Cloud Based Mobile Apps Taking the Business World by Storm
The biggest benefit of using cloud based mobile apps is that it can fetch the data directly from the cloud and thus utilizes minimum space on your smartphone device.
Few examples to name are Dropbox, OneDrive, and Google Drive and as per Cisco research, cloud based mobile apps are predicted to drive 90% of total mobile data traffic by 2019.
Security in Apps Would be Focused on the Most
With the increasing shopping as well as banking transactions using mobile apps, security becomes the most important concern. Most of the time we miss this aspect when it comes to mobile app development.
The main security concerns we may face are the privacy violation, insecure storage, confidential information leaked and misuse of that information. Hackers would continue to do their job and that is to steal the confidential information relating to credit cards or banking portal login details.
Unfortunately, this negative mobile app development trend is going to remain. However, expert mobile app development companies can help you in filling up these security gaps in mobile apps and overcome this challenge.
Do These Mobile App Development Trends Really Matter?
The competition in mobile app development world is really becoming fierce with the increasing downloads and businesses paying to develop and buy the mobile apps.
Though, many times the users get disappointed with poorly developed mobile apps and use many apps only once in six months or so or they just delete the app from their phone after using it once or twice.
Planning a strategy for app store optimization and encouraging users to download your app would just not be enough. You also need to ensure that the users continuously use your app as that would be the key to the growth of your business.
So, just follow the latest mobile app development trends and ensure that your app becomes a significant part of the users’ life.